Steal the style spotlight with BCBGeneration footwear and accessories. BCBGeneration pieces add the perfect combination of couture and charisma to every look that makes it uniquely you. You can radiate runway-inspired fashion with a showstopping pair of BCBGeneration pumps or be the envy of everyone when you flaunt a stunning BCBGeneration satchel. BCBGeneration turns the latest trends into versatile looks that you'll love to wear everywhere.
BCBGeneration was founded in 1989 by French designer Max Azria. The company initials BCBG stand for the Parisian slang phrase "bon chic, bon genre," which means "good style, good attitude." The brand embodies a combination of European sophistication and American spirit, and revolutionized the designer apparel and accessories category by bringing high fashion style to the masses through mainstream retailers. This innovative approach to fashion saw Max Azria inducted into the Council of Fashion Designers of America in 1998.
Today, Max Azria continues to expand his company into new product categories, and now manages over 21 brands, from the red carpet-exclusive celebrity gowns of Max Azria Atelier to the teen-focused line Miley Cyrus & Max Azria. The BCBGeneration collection of shoes and handbags balances a feminine aesthetic with urban style for designs that are truly head-turning. Enjoy our selection of BCBGeneration items!